Just two weeks ago, many students at the Center for Forest Business were given the opportunity to learn more about an information source that was previously unknown to many. Industry Intelligence is an in-depth market intelligence service that delivers real-time news and information to subscribers in a concise and organized way so that end users can get the most possible value they can out of the service. There are several subscription levels, but Industry Intel has been generous enough to provide students with access to their subscription email service. Through this service, students receive a summary email every evening containing any relevant news or information that occurred in the forestry industry that day. For those trying to stay abreast of current events in forestry, this service has proven itself to be a very valuable resource.
Carter Coe, a recent MFR graduate, saw so much benefit from the service that he convinced his new employer, MetLife, that it was an essential tool to have on the job:
“Industry Intel gave students free access throughout my time at Warnell. I simply took advantage of that free access by reading the daily emails. I had access while interning for MetLife last summer and I often shared the news articles with my colleagues there. For one full week, I forwarded the daily emails to the individual in our group who allocates dollars to market intel. That one week gave the person enough confidence in the product to see that it could provide worthwhile intel to MetLife. It was a win-win for Industry Intel and for MetLife as far as I’m concerned.”
The Center for Forest Business does not endorse products or services, but Industry Intel is a resource that should be evaluated by industry participants – it has definitely provided our students with a lot of value and a way for them to stay up-to-date on all of the latest industry developments.